Monday, 2 December 2013

EROS raps '1 Nenokkadine' for Rs 72 Cr





Music of Mahesh Babu’s most awaited flick 1-Nenokkadine is all set to be released on Dec 19. The film has almost completed its shoot except for an item song. The makers are planning to shoot the remaining song from Dec 11. The film will hit the screens on Jan 10.
In another news, Bollywood production company Eros International has bought all the rights of 1-Nenokkadine which includes theatrical rights of worldwide, satellite and music. It is said that the deal between 14 Reels and Eros is fixed for an amount between 72-75 crore.
It is a mere risk to invest 70+ crore on a genre based regional film. However, in spite of huge risk involved, Eros International management felt that 1-Nenokkadine is the right film to enter into Telugu cinema market. The film should collect a share of at least 65 crore to break even as remaining can be covered through other rights.
1-Nenokkadine is an action thriller directed by Sukumar. Kriti Sanon is paired up with Mahesh Babu. Devisri Prasad has composed the music.

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